WHAT IS PPC?
PPC stands for pay-per-click, a model of digital marketing in which advertisers pay an amount each time when their ads are clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC.
WHY PPC IS IMPORTANT TO DIGITAL MARKETING?
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
WHAT IS GOOGLE ADWORDS?
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
CAMPAIGN AUDITING
We conduct a high-level audit on your website traffic. The auditors gather the available data. We analyze your previous lead conversions and identify the gaps in the marketing campaigns. Our aim is to create a new PPC campaign strategy targeting the improved results based on the previous efforts. For the beginners, we execute a plan which is convenient to optimize to match the changing market trends and user search patterns.
COMPETITIVE ANALYSIS
Our PPC experts dig out the data from the competitor’s ad campaigns. We research for the competitor Keywords and the results generated by them. We combine the competitor keywords with the top search queries related to your industry and identify the best performers. We use top-performing Keywords to attract relevant users.
BEHAVIOR ANALYSIS
We gather and learn about the ideal user’s search queries. We dig out how often they are searching for a particular product and what ad they are clicking and why they are clicking. We refine the exhaustive list of the keywords and create a plan to extract more returns on your paid search investments.
AD TESTING
Our Digital marketing team huddle up to try out various ideas, styles, colors, tones and develop an ad copy which works best out in the industry for your targeted audience.
LANDING PAGE CREATION
We create a customized landing page to follow the policies. We offer you solutions which include layout designs for the landing page and its testing. The message on the landing page should reflect the message on the Ad. Otherwise, the internet user may feel misled. We ensure the ad messages and the landing page messages are consistent ensuring the campaign is performance driven.
RETURN OF INVESTMENT
Our monthly reports give you an insight into how the ad campaigns are performing. Trust us to optimize your ads and re-market your ad campaigns. Our exclusive monthly reports will help you understand the results, so you know where your returns of investment.
OUR PROCESS
1. RESEARCH & DEVELOPMENT
- Account Creation
- Understanding Your Business
- Competitor Research
2. KEYWORD RESEARCH
- Keyword research and analysis
- Geo-targeted Keywords
- Election of highly relevant keywords for your business
Three types of Match:
- Broad Match
- Exact Match
- Phrase Match
3. CAMPAIGN CREATION
- Create the right campaign for your keywords
- Based on the keyword, campaigns are divided and organized
4. AD CREATION
- Create an eye-popping ad unit to attract more audience to your website.
- Relevant ads perform better and increase business
5. AD EXTENSION
An additional piece of information about your business, it includes:
- Site Link (Link to your site/pages)
- Call Extension
- Location Extension
- Price Extension and more
6. BID OPTIMIZATION
The bid can differ for each keyword, according to the performance and a competitive bid is set.
7. LANDING PAGE CREATION/OPTIMIZATION
Landing pages are created for better user experience, it’s better to use a landing page for an ad. Landing pages will include relevant content about the ad, call button, and contact button etc.
8. CONTINUOUS MONITORING
Monitor and optimize the campaign for better performance. The best strategy will be applied to maximizing the lead
9. MONTHLY REPORT
The report will be presented on monthly basis, it includes the keyword performance, click generate, and how much you spend on your account
